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Segafredo Brickell, Brickell Irish Pub and Novecento join forces for World Cup 2010

JUNE 11th – JULY 11th

We will be broadcasting the matches live on multiple huge
HD projection screens and plasmas.
Pick up our official World Cup 2010 guide at any of our locations!

For Immediate Release

VE Restaurant Group
Icza Avila- Marketing Department
1421 South Miami Ave. (Brickell)
Miami, Fl 33130
office: (786)363-8571/ email:

The three most important sports venues in Brickell— Segafredo
Brickell, Brickell Irish Pub and Novecento–join forces to create
Miami’s World Cup Headquarters

(MIAMI, FL- MAY 2010) Segafredo Brickell, Brickell Irish Pub and Novecento Brickell–all recognized as the most exciting sports venues in the area– are partnering up to create Miami’s World Cup Headquarters of 2010. From June 11 through July 11 the three locations will be broadcasting every single match on countless plasma TV’s as well as several massive HD projection screens. Throughout the month, the venues will be offering country-specific food and drink specials that will correspond with the teams that are playing on certain days. Chefs from each location will also be creating
special World Cup-inspired dishes to give guests a taste of international flair while they watch the matches.

By uniting forces, Segafredo Brickell, Novecento Brickell and Brickell Irish Pub will offer soccer fans more options to enjoy the games and take advantage of great food and drink promotions. Since the World Cup only comes around every four years, the priority of this collaboration is to give customers a thrilling, once in a lifetime experience.

A recent announcement that the U.S. has proposed Miami as a future host in 2018 or 2022 has the city buzzing with World Cup fever and is making the anticipation for this year’s games even stronger. With more than 26 million people all over the globe expected to witness the action in Johannesburg, South Africa, Miami residents rest assured that they can grab a drink, have a good meal and cheer for their teams in all HD glory at Segafredo Brickell, Brickell Irish Pub and Novecento Brickell- this summer’s official World Cup Headquarters.

In an effort to show FIFA that the level of support for the USA 2018/2022 World Cup Bid is unlike any other country, the bid committee is asking each bid city to collect 50,000 petition signatures. Help Miami get there first at .

Segafredo Brickell takes the Italian Café culture to a new level with a classic, sophisticated ambiance in a luxurious location. It exudes the warmth and charm of Italian hospitality and its on-premise, boutique nightclub Spazio Nero (Italian for ‘black space’) caters to a high-end clientele. Segafredo is a popular lunch, Happy Hour and late night location attracting a crowd of affluent professionals and foreign visitors with sports broadcasts, great food and live DJs.

The Brickell Irish Pub is a lively venue located in Miami’s financial district. It is one of the area’s most frequented restaurant/bar broadcasting all sports and featuring live music entertainment. The interior includes a main saloon with regular and high top seating, a pool table, a large mezzanine with bar, section to play darts and a spacious outdoor terrace. Brickell Irish Pub hosts full season tickets from NFL, NCAA, NBA, NHL, UFC, as well as international sports like Six Nation Rugby, soccer leagues from all over Europe, Cycling and F1 and more.

Novecento Brickell is a great option for those looking for a casual, elegant European style bistro with Latin American influences. In its own special way, Novecento combines
the spirit of two sister cities, Buenos Aires and New York. With a fusion of part Latin, part Italian, part American dishes on the menu and a full bar, it is a favorite Happy Hour spot among Miami’s hip young professionals. People from all around the city frequent Novecento to watch the biggest sports events in a friendly and comfortable ambiance with wonderful service.

Pick up our Official World Cup Guide at one of our locations:

Segafredo Brickell
1421 S. Miami Ave. BRICKELL FL 33130 •
305.577.9809 •

Brickell Irish Pub
1451 South Miami Ave, Miami FL 33130 • 305.381.6651 •

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