OPENING DOWNTOWN MIAMI APRIL 2009, RIVER LOUNGE WILL SET A NEW STANDARD IN SOUTH FLORIDA

Date: April 6, 2009
FOR IMMEDIATE RELEASE

Media Contact:
Liza M Santana/Gabriel Pineres
305.968.2384 /786.541.7411
lmsantana@creativasgroup.com
gpineres@creativasgroup.com

OPENING DOWNTOWN MIAMI APRIL 2009, RIVER LOUNGE WILL SET A NEW STANDARD IN SOUTH FLORIDA

(Miami, FL) April 6, 2009—Opening April 09' River Lounge is THE venue for the patron who appreciates style, art, design, fashion, and South Florida's amazing cultural mix. With all of the elements that would exemplify a Miami hotspot, River Lounge is "bringing classy back". Located in the Epic Hotel and Residences in Downtown, River Lounge represents what the outgoing professional deserves.

River Lounge is geared to be the pinnacle of Miami Downtown nightlife, ideally situated on the Miami River with a breathtaking view. Designed by nationally renowned Telesco & Associates, the über chic lounge boasts 30ft ceilings, LED lighting, circular bar, flat screen TVs, custom lighting fixtures and custom lounge furniture. The second floor features a more intimate setting. One of the elements that set River Lounge apart is that guests have the option of arriving either by car or boat. The outdoor terrace is the perfect spot to enjoy cocktails, while gazing at the panoramic view of the river, lined by some of Miami’s most impressive high-rises.

The brainchild of Sunset Entertainment Group’s dynamic duo Chris Breed and Michael Gruber, it’s no doubt that River Lounge will be one of Miami’s A-list favorites. The gentlemen have been recognized for such successful and legendary venues as The Tropicana and Teddy’s at the Roosevelt Hotel, Cabana Club, Sterling Steakhouse, Green Door, and the White Lotus to name a few. Breed, who was called the “King of Hollywood” by the Los Angeles Times, came into the scene in 1990, when he opened the Roxbury Supper Club. The venture has been credited with sparking the “Renaissance of Hollywood”. Collectively, Breed and Gruber (who has an extensive history representing some of the world’s biggest stars), bring to Miami their expertise dealing with high-end clientele and celebs from all over the map, topped with a dose of “Big Apple” flare. This unique combination will make this venue stand out as a classy one.

River Lounge will feature a unique cocktail list including a one-of-a kind signature martini list. Complete with delicious bites, great music, surrounded by beauty, River Lounge will set a new standard in Miami. Conveniently located on the mainland, away from South Beach, this visually-captivating space will cater to the active professional, corporate and social scene. River Lounge will be synonymous with “Miami” and a “good time”.

The grand opening for River Lounge will take place, Thursday, April 23rd, and will be co- presented by Ocean Drive Magazine. Guests can expect an evening filled with VIPs, celebrities, cocktails, and music as River Lounge plans to take the Miami nightlife scene by storm.

River Lounge is located inside the Epic Hotel & Residences located at 270 Biscayne Boulevard Way, Miami, FL 33131. The venue will be open six days a week.

For media inquires and interviews, please contact Creativas Group at info@creativasgroup.com or 305.968.2384. For images: Please contact Creativas.

Creativas Group Inc. provides public relations and marketing counsel to South Florida-based businesses, nationally recognized special events and leading non-profit organizations. For more information, please log onto www.creativasgroup.com or email info @ creativasgroup.com. Photographs and interviews are available by request.

###