BROWN-FORMAN TO RELEASE NEW JACK DANIELS PRODUCT WHILE KEEPING BUSY IN MIAMI’S EVENT SCENE

Date: April 5, 2011            

FOR IMMEDIATE RELEASE                                                  

South Florida Media Contact:

Liza M Santana/Gabriel Pineres

305.968.2384 /786.541.7411

lmsantana@creativasgroup.com

gpineres@creativasgroup.com 

BROWN-FORMAN TO RELEASE NEW JACK DANIELS PRODUCT WHILE KEEPING BUSY IN MIAMI’S EVENT SCENE

(Miami, FL) April 5, 2011—Brown Forman, one of the largest American owned companies in the spirits and wine business has been creating quite a stir in South Florida while taking part in some of the region’s biggest and most important events. In what has been quite a busy couple of months Brown-Forman is also proud to announce its newest line in the Jack Daniels family, Jack Daniel’s Tennessee Honey.

The announcement of the Jack Daniels Tennessee Honey comes on the heels of a very active month for the Brown-Forman brands. Chambord Vodka and Herradura Tequila were the official liquor sponsors of the ribbon cutting event at the historic Mediterranean Mansion. This event was a significant one in South Beach at the designer of the structure, the late Wallace Tutt who also designed the venue formerly known as the Versace Mansion past away shorty after putting his final touches on this magnificent structure. Coincidently the Mediterranean Mansion was also host to another major event in which Brown-Forman could proudly boast its participation. The Mansion was the scene for a private by invitation only event during the 2011 South Beach Wine and Food Festival. Guests included Guy Fieri and Rachel Ray among others. From architectural and culinary sophistication to Miami’s world famous night life Brown-Forman also took part in the world’s biggest dance concert, the Ultra Music Dance Festival.

During the three day Ultra Music Festival Brown-Forman set up shop for those Ultra event goers who just wanted to sit, relax and sip away on Brown Forman’s featured products as they listened to world famous DJ’s which included Tiesto, David Guetta, Armin Van Buren and many others. The festival which hosted over 150,000 guests was a perfect chance for Brown-Forman to showcase to a truly international audience.

Brown-Forman looks ahead as they roll out Jack Daniel’s Tennessee Honey this week throughout the U.S. With a strong campaign and a great product Brown-Forman is sure to make waves in the spirit world this quarter. A sweet twist on one of America’s favorites, the robust yet sweet spirit is sure to appeal to the female and younger demographic. William M. Dowel the long time spirits and wine judge stated, “The makers suggest drinking it straight and cold. I can see why. Following that suggestion, I tried it while expecting the usual too-sweet product that seems to happen so often when whiskey and fruit or honey are combined. This, however, was a very pleasant surprise. Jack has a winner here.”

Whether at sophisticated social events or at all day dance festivals, Brown-Forman has its pulse on the trendy “it” Miami scene. With an array of arts, entertainment, music, fashion nightlife, philanthropic, cultural, culinary and focused partnerships and events the Brown-Forman brands reach seems to be going deeper and deeper into the South Florida community.   With events such as Pride in Miami Beach coming up later this month on the 16th, and larger national events such as Girls in Wonderland during Gay Days in Orlando this June- event supporters can be poised to delight their taste buds with some of the most popular Brown-Forman brands.  

As of one the leaders of the spirit industry Brown-Forman is proud to serve its customers with a wide array of products which are sure to please just about every palate. From traditional hundred year old recipes like Herradura Tequila to the sleek and sexy Chambord Vodka, from tradition old favorites like Jack Daniels to the newly created Jack Daniels Tennessee Honey, Brown-Forman has you covered.

Brown-Forman is a diversified producer of fine quality consumer products. It was founded in 1870 by George Garvin Brown in Louisville, KY, U.S. His original brand, Old Forester Kentucky Straight Bourbon Whisky, was America's first bottled bourbon and remains one of Brown-Forman's finest brands today. Geo. Garvin Brown IV, a descendant of the founder, is part of the 5th generation of Brown Family members engaged with the company and serves as the Presiding Chairman of the Board.

Brown-Forman employs 4,120 people worldwide with about 1,000 located in Louisville. Brown-Forman, one of the largest American-owned spirits and wine companies and among the top 10 largest global spirits companies, sells its brands in more than 135 countries and has offices in cities across the globe. In all, Brown-Forman has more than 25 brands in its portfolio of wines and spirits.

For more information on Brown-Forman please go to: http://www.brown-forman.com. Find us on Face book: Brown-Forman and Twitter: Brown_Forman.

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